Packaging Tips for Products
Being a entrepreneur with your own brand, you must be focused on the aspects like productivity and marketing to grow your business.
Have you ever thought about the packaging of your product? If you think that packaging is nothing but a wrap or label, you need to think again.
70%
customers admit that they buy the product just because of its packaging
63%
customers say that packaging is as important as the brand itself.
58%
think that packaging should be considered as one of the core value of products.
The reason is
the packaging is the first thing a customer sees. In fact, it is the “first face” of your product kept on the grocery store’s shelves. If it is attractive, a customer is likely to buy it. Otherwise, poor packaging is a huge turnoff.
1
Identify Your Customer:Who is your customer? Who are they? How your product can help them? Are they kids? Are they woman or someone age 60+?This is an important thing you should ponder over while deciding the packaging.
2. Consider the Functionality:
Is your packaging functional? Is your product easy to use, carry and store?For example, garbage bag brand will have many different versions for various customers’need.Researching the market will give you a better idea to improve the functionality the packaging of your products.
Last but not least…
3. Don’t Mislead the Customers:
Make sure your packaging doesn’t mislead the customers. It should display the content what it containsHonesty is the best policy, as customers are aware of what they are buying.
4. Smart Typography:
Make sure to choose the right fonts and graphics. The letters should be legible, readable and complement the overall appearance and the color of the packaging as well.
5. Creativity:
Use your creativity to make your packaging stand out.For ex, some packages have the shape of the actual product. Make sure the “creativity” doesn’t lead to confusion.
So these are the products packaging tips
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