Using QR codes on packaging is an excellent opportunity to provide customers with more information than ever before. In fact, 57% of consumers have scanned a QR code on food packaging to get additional details.
So QR codes are more than just designs; they are an asset you’re going to want.
Why Use QR Codes On Packaging?
Placing QR codes on packaging is an effective communication tool as the code scanning is fast, simple, and takes customers straight to your information.
These QR codes can be viewed using any smartphone’s camera, making accessing information easy. This prevents customers from opening their laptops or computers just to view information.
Whether your objective is to,
- Get customer feedback
- Promote your social media handles
- Provide additional product information
- Or simply make it easy for customers to connect with customer support
How Can QR Codes Be Used On Different Types Of Product Packaging?
Let’s see how the major packaging products are segregated and how QR Codes are relevant to each of them.
Primary Product Packaging
Primary packaging usually holds the actual product. Primary containers can be made of cardboard, paper, plastic, metal, glass, and other types of materials.
Information such as expiration dates, manufacturer details, ingredients, warnings, and nutritional facts are published on the labels of these containers. All this information needs to be visually appealing and made recognizable to the consumer.
Here you can even add a social media QR code, a website QR code, or a product video QR code to pique the interest of consumers.
Secondary Product Packaging
Secondary packaging carries the products indirectly. For example, they can be a medicine box or a cosmetic box. However, even they should have information such as the ingredients list and expiration date.
Here you can add a dynamic QR code (edited in real-time) and embed information, such as a how-to video, so that customers can use the product appropriately.
Tertiary Product Packaging
This type of packaging is usually the packaging (boxes and cartons) in which the product is delivered. Even though this type of packaging is mainly used for transporting the product, you can still use it for brand marketing.
You can use a product QR code to introduce your brand, share company guidelines, and educate them about your return/refund policy.
With this article, we hope they can help you can leverage QR codes on packaging to maximize your marketing impact and bridge the gap between your online and offline marketing efforts.
