Stretch film standards may look the same at first glance, but regional standards and market expectations vary widely. Whether you’re importing stretch wrap from Vietnam, exporting to the EU, or selling in the US market, understanding the differences is crucial for performance, compliance, and customer satisfaction.
1. Stretch Film in the US: Strong, Efficient, Machine-Optimized
Key Features of Stretch film Standards:
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High pre-stretch ratios (up to 250–300%)
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Preference for machine-grade films due to automation
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Gauge-based thickness (e.g., 80 gauge = ~20 microns)
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High puncture resistance, suitable for mixed, heavy pallets
Why It Matters:
Buyers in the US prioritize strength and cost-efficiency. They often expect rolls to perform at maximum stretch without tearing. Core requirements: durability, consistency, and compatibility with high-speed wrapping machines.
What You Should Offer:
Machine wrap film (e.g., 18” x 1500ft, 80G), strong cling, consistent thickness. Also consider offering free trials or testing certifications (ASTM standards).
2. Stretch Film in the EU: Sustainability and Precision
Key Features of Stretch film Standards:
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Strict environmental regulations (REACH, RoHS)
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Demand for thinner but stronger films (nano stretch, downgauged film)
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Greater interest in manual film for retail and smaller operations
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Increasing requirements for recyclability or eco-friendly packaging
Why It Matters:
Buyers in Europe often look beyond performance — they care about eco credentials, sourcing transparency, and film reduction programs. Precision and consistency are key.
What You Should Offer:
Lightweight but durable stretch films (12–17 microns), with strong elongation. Highlight production quality, downgauging capability, and environmental compliance (even if not PCR/compostable).
3. Stretch Film in Asia: Price-Driven but Diversifying
Key Features of Stretch film Standards:
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Price sensitivity is higher in many Asian markets
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Mix of machine and hand applications depending on sector
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Growing awareness of packaging waste
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Product specs vary more widely
Why It Matters:
Asian markets are rapidly evolving. While price still drives many decisions, more companies now seek reliable supply and mid-range performance to match rising e-commerce and retail logistics needs.
What You Should Offer:
Flexible product range — both hand and machine wrap, various thicknesses from 12μ to 23μ. Good value for price, with consistent QC and stable supply.
4. Final Takeaway: One Product Doesn’t Fit All
If you’re a manufacturer or trading company, your stretch film must adapt to the specific expectations of each market:
| Market | Focus | Typical Spec | Key Concern |
|---|---|---|---|
| USA | Strength & Efficiency | 18″ x 1500ft, 80G | Load safety |
| EU | Sustainability & Precision | 17μ machine/hand film | Eco compliance |
| Asia | Price & Flexibility | Mixed specs | Cost control |
At Hanpak, we produce stretch films that meet diverse requirements across regions — from high-load American standards to thin, efficient European models.
For more information about Hanpak’s plastic bag products and Alibaba shop, please contact us:
Email: info@hanpak.com.vn
Hotline (Mobile/WhatsApp): +84 898 545 893
Our experienced sales team is ready to assist you. Contact us today to place your order and experience the quality and reliability that Hanpak offers.