The packaging export market in August reflects a mix of promising growth and significant challenges for Vietnamese businesses. The packaging industry, particularly paper and plastic packaging, is experiencing robust growth driven by rising demand from e-commerce and food sectors. However, pressures from global sustainability requirements and competition from international players pose substantial hurdles. This article provides a detailed analysis of the packaging export market in August, offering forecasts and recommendations for businesses.
Overview of the Packaging Export Market in August
In August 2025, Vietnam’s packaging export market continues to show strong recovery, supported by a stabilizing global economy. According to the General Statistics Office of Vietnam, the total import-export turnover for the first eight months of 2025 reached over $511 billion, a 16.7% increase from 2024, with exports contributing $265.09 billion, up 15.8%. The packaging sector, particularly paper and transport packaging, plays a significant role, fueled by the e-commerce boom and demand from markets like the U.S., EU, and Asia. Learn more about Vietnam’s export growth strategies.
Vietnam’s packaging market is valued at over $4 billion in 2025, with a projected compound annual growth rate (CAGR) of 9.73% for paper packaging from 2024 to 2029, as reported by Mordor Intelligence. This growth is driven by rising consumer demand, free trade agreements (FTAs) like CPTPP, EVFTA, and RCEP, and the surge in online shopping. However, Vietnamese businesses face challenges from stricter environmental regulations and competition from countries like Thailand.
Factors Influencing the Packaging Export Market
1. E-commerce Boom
The rapid growth of e-commerce continues to drive demand for transport packaging. According to Innovative Hub Vietnam, the rise in online shopping has increased the need for packaging solutions, with projections indicating that by 2025, 80% of device users will shop online. Top-performing packaging products include clothing packaging, recycled packaging, and custom-sized packaging.
2. Pressure for Sustainable Packaging
The global push for sustainability is reshaping the packaging industry. Markets like the EU and the U.S. enforce strict regulations, requiring eco-friendly, biodegradable, or recyclable packaging. The Vietnam Association of Seafood Exporters and Producers reported that some shrimp exporters lost EU market share due to non-compliant packaging. Competitors from Thailand have gained ground by meeting these standards. Explore more on sustainable packaging solutions.
Large corporations like Coca-Cola and Unilever lead in sustainable packaging. Coca-Cola has reduced virgin plastic use by over 2,000 tons annually, while Unilever has achieved 63% recyclable packaging, according to Unilever’s sustainability report. However, with over 2,000 packaging businesses in Vietnam, mostly SMEs, meeting “green” standards remains challenging due to limited resources.
3. International Competition
Vietnamese businesses face fierce competition from foreign suppliers, particularly Thailand and FDI companies in Vietnam. Over 400 foreign companies account for more than one-third of export packaging orders, reducing local market share. Economic slowdowns in the U.S. and EU also impact demand, as noted by Export Portal.
4. Logistics Infrastructure and Exchange Rate Fluctuations
Vietnam’s logistics infrastructure, particularly at seaports, remains underdeveloped, leading to high transportation costs and delays. This reduces competitiveness, as highlighted in Vietnam Logistics Review. Additionally, VND/USD exchange rate fluctuations and interest rates complicate business planning.
Opportunities for Vietnam’s Packaging Industry
Despite challenges, the packaging export market in August offers opportunities:
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Leveraging Free Trade Agreements (FTAs)
FTAs like CPTPP, EVFTA, and RCEP provide access to key markets with reduced tariffs. These agreements support expansion into the EU and Japan, which prioritize sustainable packaging. -
Growing Demand for Eco-Friendly Packaging
The global shift toward sustainability creates opportunities for businesses investing in biodegradable or recyclable packaging to capture market share in environmentally conscious regions. -
E-commerce Expansion
The rise of e-commerce ensures sustained demand for transport packaging. Innovating in lightweight, durable, and cost-effective solutions can provide a competitive edge. -
Technological Advancements
Investing in automation and modern technologies can improve efficiency and meet global standards. Government subsidies can support this transition, as discussed in Vietnam Industry News.
Challenges to Address
To capitalize on opportunities, businesses must address:
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Investment in Sustainability: Transitioning to eco-friendly packaging requires capital and expertise. Partnerships with global firms can help.
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Enhancing Logistics: Improving port infrastructure is critical to reducing costs and delivery times.
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Competitive Pricing: Flexible pricing strategies are needed to counter fluctuating raw material costs and exchange rates.
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Workforce Development: Training in advanced packaging technologies is essential for global competitiveness.
Conclusion
The packaging export market in August offers a dynamic landscape for Vietnamese businesses. While e-commerce and FTAs drive growth, sustainability and competition demand strategic adaptation. By investing in eco-friendly solutions, improving logistics, and leveraging trade agreements, companies can strengthen their global position. Staying innovative will be key to success in 2025.
That’s all for packaging export market, for more information about Hanpak Vietnam’s plastic bag products, please contact us:
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Sources: General Statistics Office of Vietnam, Innovative Hub Vietnam, Vietnam Association of Seafood Exporters and Producers, Mordor Intelligence, Unilever.
